Apple’s announcement is pretty small

Maribeth WardTech Tips0 Comments

Apple unveiled a smaller iPhone, a smaller iPad and smaller prices for its Apple Watch Monday. While a record 74.8 million iPhones were purchased in the final three months of 2015, Apple has indicated demand in the current three-month period will fall short of the 61 million iPhones sold in the January-March quarter last year.

The new phone — the iPhone SE — is a huge upgrade to the older, four-inch iPhone 5S, released in 2013. It’s aimed at consumers who haven’t bought the bigger-screen iPhone 6 models introduced by Apple over the past two years. The new phone comes with features like Apple Pay, an enhanced camera, and the company’s fastest processor, which have previously been offered only on versions of the iPhone 6s.

The iPhone SE will sell for $399 with no cellular contract, significantly lower than larger iPhone models, which list at $549 or more. The smaller phone may appeal to current iPhone 5, 5C or 5S owners who don’t like the size of the newer models. It may also draw the attention of shoppers looking for a less expensive alternative to the iPhone 6. Pre-orders begin on March 24, 2016.

A smaller model of the iPad Pro was also unveiled Monday. It was introduced last year with several deal breaker features like a detachable keyboard, stylus and faster processor designed for business users. The smaller iPad Pro is 9.7in which is the same size as the current iPad Air. It lists at $599 for the entry-level 32gb version.

The Apple Watch got a price cut, and will now start at $299, down from $349; it will also come with new watch bands made of woven nylon. Apple launched the smartwatch last year.

Apple has gradually expanded its family of devices in recent years to reach consumers in different market categories, which helps the company sell more online goods and services. Apple also released iOS 9.3 which brings a variety of small improvements to the iPhone and iPad, however the biggest feature is called Night Shift which reduces the blue light that is emitted from the screen. This feature is beneficial for users who experience trouble sleeping after using their iPhone or iPad before going to bed.

If you need help setting up your iPhone SE, iPad Pro or Apple Watch, call us at WynWay, we can help. Our services include, but are not limited to:
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