Music lovers have so many choices when it comes to listening to music. Whether you have a fantastic iTunes collection, play YouTube or collect cd’s, adding internet radio to your music venue is a great option. Two platforms for internet radio which are available to anyone for free with occasional advertisements are Pandora and Spotify. Both have become fairly common household names for music aficionados who want to stream their favorite tunes on their computer, phones or iPads.
Pandora Internet Radio is a music streaming and automated music recommendation service that is powered by the Music Genome Project. It is only available in the United States, New Zealand and Australia. This service plays musical selections of different music genre based on the user’s artist selections.
The idea behind the Genome Project technology was to create a separate individualized radio station for each user having just the “good” music they like and no junk music. Users provide positive or negative feedback to songs chosen. In order to provide this experience, Genome created 400 specifications for each song that is compared to the listener’s preferences in order to suggest other songs or artists with similar characteristics.
Launched in 2000, Pandora had received over 50 billion thumbs up from users by January 2015. They account for 70% of all internet radio and hold over an 8% share in the United States.
If you want to pay a monthly fee and go advertisement free on Pandora you can do so. The monthly fee is $4.99.
Launched in 2008 by a Swedish company, Spotify really helped to change the way people listen to music. You can stream music and videos as well as listen to podcasts from restricted record labels and media companies including BBC, Sony, EMI, Warner Music Group and Universal.
They allow the user to play music directly from the cloud–without downloading it first. They have more than 30 million tracks and except for a few artists such as The Beatles and Taylor Swift, they have pretty much every song you like to hear. And, you can browse or search by artist, album, genre, playlist or record label.
Like Pandora, you can use it for free if you don’t mind being interrupted by advertisements. If you object to the ads you can subscribe for a monthly fee of $9.99.
With both Pandora and Spotify you can use your smartphone, tablet, PC or television-connected set top boxes (including gaming consoles) to run them.
Compared to Pandora’s 80 million active listeners, Spotify has only 60 million active users. The difference is that 20% of Spotify users pay for the service compared to a mere 3.5 million paying Pandora users. Obviously, both stations are popular.
When WynWay staffers were polled as to their preference for Spotify or Pandora, it was a tie. The technicians like Spotify and the front office prefers Pandora. Either station provides plenty of music for tastes of all kinds.
At WynWay, we provide technology services to clients across the country while being locally owned and operated in Greencastle, Indiana. Feel free to stop into our office between 2:30 and 7:00 p.m. Monday through Friday.
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